Santa Rosa California 95409
BLUHAMMOCK MUSIC PURCHASES SFARZO STRINGS TO PROMOTE RECORDING ARTIST
Immediate Release Santa Rosa, California, May 16th 2007 - Alex
Picca Operations Manger for Bluhammock Music entered into
an agreement today with Sfarzo Strings to produce thousands
of guitar string sets for the promotion of Recording Artist Swati
and her new release of "Small Gods".
a great way to promote an artist" says Greg Sfarzo of
Sfarzo Strings. " Alex came to us with the idea of making
personalized strings for Swati to assist in promoting her
new new album."
Swati approaches songwriting and performing as catharsis:
a way to expose her inner self and connect with others. "Onstage,"
she says, "is the optimum place I can be in my head. When I
see a stranger who feels what I feel, the emptiness and loneliness
are completely gone. I'm completely content."
As a guitarist, Swati's technique is simultaneously percussive
and dreamy, revealing elements of her Indian heritage. Using a twelve
string guitar fitted with eight strings, she employs open tunings
ala Joni Mitchell and plays through an assortment of effects pedals.
The result is remarkable. Swati doesn't sound like anyone
else and no one sounds like her; rarely has a solo guitarist sounded
as muscular and delicate or gotten such an enormous sound from a
simple acoustic instrument. More about Swati at www.Bluhammock.com
an unfulfilling run as a music programmer at VH1 and agent trainee
at the William Morris Agency, Harvard University Graduate Jaylaan
Llewellyn, set out to provide a platform for new artists with artistic
integrity. So in June 2004, with little know-how on how to run a
record company, Llewellyn launched her own, Bluhammock music, an
independent label that focuses primarily on singer-songwriters.
Since its modest beginnings the company, distributed by RED, a division
of Sony, is quickly establishing itself as a destination for artists
who represent a lifestyle. More about Bluhammock Music below.
Sfarzo String Company
Sfarzo Strings has been producing guitar string products
for nearly 20 years. Artists from all over the world use Sfarzo
Acoustic, Electric, Classical and Super Bass strings. Product
line includes Super Screamers, SFT Bass, SFT Electrics, Concert
Classics, Red Fred Polymer String Coating and the Jouneyman Guitar
Tool. A Dealer base worldwide provides access to musician everywhere.
About Personalized Sfarzo Guitar Strings
Sfarzo offers your very own custom guitar strings. A very
cool novelty gift for guitar players. High quality strings with
a customize cover of your band name, logo, and or picture. High
quality guitar strings come in Nickel Steel Round Wound Electric
and Phosphor Bronze Acoustic wrapped in your custom designed packaging.
A great way to promote your band or artist. More about Sfarzo
personalized Strings at www.123string.com
For more information contact:
Paul Mason, Director, Marketing
Sfarzo String Company
we look to sign artists, I want music that can be the soundtrack
to peoples lives, songs that say something and have some sort
of emotional connectivity to it, explains Llewellyn, who is
the companys primary A&R and talent scout. I want
music that can speak to you or speak for you.
The first addition to Bluhammocks roster was soul-rock band
Virginia Coalition, whose performances are larger than life experiences.
Retro-pop act Jim Boggia blew Llewellyn away with his rendition
of the Beatles Shes Leaving Home. It
was the most hair-raisingly gorgeous thing Id ever heard,
Singer-songwriter Kristoffer Ragnstam has been labeled the
Swedish Beck, while Speech of Grammy-winning Arrested Development
already has a multi-platinum track record. The latest addition to
the roster is singer Swati, whose artistry exists somewhere between
Garbage and Ani DiFranco.
Bluhammocks lifestyle branding got a jolt when Llewellyn,
a horse enthusiast, realized that horse shows provided a young,
captive audience that no one was catering to musically. It was a
prescient revelation, as Llewellyns goal with Bluhammock was
to cater to people who live and enjoy a luxury lifestyle. In 2007,
Bluhammock will partner up and produce a variety of surrounding
key annual events, such as the Palm Beach Equine Clinic and Adequan
Gold Coast Jumper Classic Grand Prix at the Winter Equestrian Festival,
Polo at Bridgehampton, the Nantucket Wine Festival and the Fidelity
One of the best things weve done is come up with their
own identity, our own way of doing things, says Nichelle Sanders,
Bluhammocks CFO and director of operations. Were
going after an untapped market that hasnt really been serviced
with music. Were going to horse shows and polo games and sailing
events. Were not tiptoeing around the demographic that gravitates
toward our music, were bringing the music directly to them.
With an artistically exemplary roster and savvy business and marketing
plans, Bluhammock has created a niche for itself that it plans to
occupy -- and expand. Were positioning ourselves as
the Lacoste of music, Llewellyn says. Music
that is intelligent and upscale, while appealing to a wide range
of personalities and ages.